In this series on How to Set Up a Facebook Fan Page for Real Estate Associations, Brokerages and Agents,
we will discuss the basics on how to set up a Facebook Fan Page. Here are the topics in this series:
- How to Set-Up a Basic Facebook Page
- How to Create Customized Tabs for Facebook Fan Page
- HTML/FBML Code, Cheap Tricks and Short Cuts, and Other Design Ideas
- Strategies for Using Facebook Fan Page to Market and Sell Real Estate
In today's installment, we discuss some strategies on how to use your Facebook Fan Page to market and sell real estate.
Step 1 - Create a dynamic Landing Page that describes your business, business philosophy, practices areas or services, and geographic service areas.
Step 2 - Integrate your website, social networking sites and hosting sites for files, video, photos, and audio. Use buttons and links to allow your fans to interact with you via multiple mediums and allow passive viewing and downloading of documents, presentations, and videos. Incorporate SlideShare and Box.net as delivery platforms.
Step 3 - Use RSS feeds for content such as news, blog posts, and even Twitter posts. By posting your Tweets as an RSS feed, you may get someone who doesn't use Twitter to read your Tweets via an RSS feed or via e-mail.
Step 4 - Integrate multiple media platforms such as video, photographs, podcasts and streaming audio.
Step 5 -Provide some free teaser information or materials.
Step 6 - Promote localism and referrals via the use of banners and via the placement of favorite fan pages on your site. Use banners as a means of strengthening ties with your business partners.
Step 7 - Make it interactive with a community calendar, polls, etc.
Step 8 - Develop good content using posts to the Wall, start thought provoking Discussions and even usw canned content from third parties such as NAR produced content available on the new HomeLogic.com website.
Step 9 - Use lead capture forms such as those created by using JotForm.com.
Step 10 - Use applications developed by third parties to display your listings. Facebook Fan Pages are static and don't support dynamic content. However, RealBird has a widget that allows you to display listings prominently on your Facebook Fan Page.
Step 11 - Use a gimmick to draw interest and keep people coming back - tech tip of the day, worst MLS photo of the week, etc.
If you enjoyed this series, please assist us in building our fan base for the Facebook Fan Pages of PREA Signature Realty and/or the Metropolitan St. Louis Chapter of the the Women's Council of Realtors.
Interested in learning how you can use technology and social networking sites to market and sell your home, condo or loft in St. Louis? Contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or send an e-mail to Ryan@PREASignatureRealty.com.
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PREA SIGNATURE REALTY
PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis. PREA Signature proudly serves the following city neighborhoods: Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.
The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty. All photos and written content were produced by PREA Signature Realty. All Rights Reserved - PREA Signature Realty (2009). This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.
For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com.
I'm going to bookmark this one so I can really sift through your points and apply them. Thanks for sharing...
Ruth - I hope it helps...
Ryan,
Again, a very good and interesting stuff. I bookemarked this one as well as your previous one. Thanks
Jon - Let me know how it works out for you. Always looking for new ideas and Activerain is one of the best places to find new ideas.
Ryan, your timing is impecable. I started my fan page last night but didn't get very far. I've bookmarked your page to come back to over and over again as I make little leaps of progress. Thanks for sharing.
Nancy
Nancy - I'm glad it helps... Post any tips or further ideas. Always looking to improve our Facebook Fan Page.
Yes! I just did a workshop for other business with just basics on Fan Pages. Your post just blew my mind! If it wasn't so late I would get to work on this right now! Great job!
Ryan, thanks again for your series. I am saving them all for the holiday break.
Dan - As you can imagine, it took a bit of time to do the first one - which wasn't even our firm's fan page. Just thought I would share in the hopes it helps other agents save a bit of time and effort.
Jana - Glad to see you came back for the final part of the series. Starting a new series on Twitter so I hope you come back for more.
Ryan, I started my page a few months ago, and this post reminds me to review and complete this task. I'll use this post to correct any errors I may have. Thank you,
Ryan,
Wow! I have bookmarked this. I might need that coaching session....
Ann Hayden in Wildwood, MO
Rebecca - There is no such things as errors. Let us know when you have it up and running - looking for some great Facebook Fan Page to steal (or rather borrow) some ideas as to content.
Ann - Let me know if I can help.
Ryan,
Great information. Thanks for posting!
-Peter
Peter - I hope you read the other posts in this series.
This information is so valuable! Great idea to post it in Active Rain. We've been hosting a series of "Social Media" classes to agents throughtout the East Valley for a while. It has been very successful! Good luck to you!
Anna - It is a great marketing tool to provide social media training to your real estate agent/customers.
Ryan - Lots of great information here. Will have to bookmark it for now and find a time to really dig into it. Can't wait!
Great details on how to leverage Facebook fan pages, Ryan. "Making it interactive" is something I need to do a lot more of in 2010. JotForm looks like it may be a useful utility. Thanks for your insights!
Troy - Glad it helps.
John - You want them to keep coming back for more. I like box.net, slideshare and jot form - great free products that you can use to get the information out to your Fans.
Ryan, I am bookmarketing your post for further additions for my fan page. Thanks so much..Wishing you a very Happy Holiday Season.
Dona - I hope it helps. If you need help, just give me a call after the holidays.
Thanks Ryan, I go this bookmarked. I'm working on my Facebook pages, so this will come in handy.
Eva - I hope the post helps.
Ryan,
How do you get the Real Estate Today code to work on a Facebook page? I got it to work on my website but not my facebook page.
What polling app do you like. I'd like to be able to create custom polls.
Thanks,
Chris
Chris: Here is the code -
<p><img src="http://i474.photobucket.com/albums/rr109/GildedAgeSales/Facebook%20Fan%20Page%20-%20PREA%20Residential/12-16-20096-34-58PM.jpg" height="50" alt="" width="140" /></p>
<p><a href="http://www.retradio.com/listennow.html" target="_blank"><img src="http://i474.photobucket.com/albums/rr109/GildedAgeSales/Facebook%20Fan%20Page%20-%20PREA%20Residential/pic_list_to_the_show.gif" height="75" alt="" width="140" /></a></p>
As to polling, I use this application:
http://www.facebook.com/apps/application.php?id=20678178440&_fb_q=1
I hope the information helps.
Thanks Ryan. It worked great.
I have another question. How did you put your About PREA tab together and those tabs on "Go Green" etc. Is that another application that needs to be added to the page?
Chris
i want to add my fan page to Point2. I'm missing something on my fan page to get me there.
Great post. thank you for sharing.
Chris: The other pages - go green, tax credit, etc. are from NAR's HouseLogic site.
Robert: I will do a post shortly on Point2 and Facebook Fan Page
Shannon: Glad it helps.
Everything is so interesting and valuable. Thanks for a great post.
Hi Ryan, I'm still procrastinating on doing a Facebook page because I've heard good and bad in it. I've stayed clear of it for those reasons. But, I do know that it is a means of getting your name out there more and I'm considering it. Especially since my sister Shannon who just made a comment on your site earlier has been on Facebook for some time now. The Real Estate professionals in my area have been after me to join. I would love to read all your articles about it. Thanks for listening.